Aisha Tukur
Dabota Lawson, the founder of Dabota Cosmetics, delves into her fascinating journey within the beauty industry.
From her formative years, where an innate fascination with beauty blossomed, to her current status as a trailblazing entrepreneur, Lawson’s narrative is one of passion, perseverance, and innovation.
At the helm of Dabota Cosmetics, she remains steadfast in her commitment to crafting exceptional, non-toxic products that cater to a diverse array of skin tones and needs.
Lawson’s odyssey into the beauty industry was precipitated by a confluence of childhood memories, personal struggles with acne, and an unwavering ambition. Her mother, a gifted fashion designer, played an instrumental role in instilling the importance of skincare and cosmetic artistry within her. This early exposure, coupled with her experiences in modeling and her triumphant win as Miss Nigeria UK in 2010, served as a catalyst for her passion for beauty and empowerment.
What inspired me to venture into the beauty industry is a story that combines childhood memories, personal struggles and ambition. My name is Dabota Lawson, and from a very young age, I cultivated a profound passion for all things related to beauty. This fascination was largely nurtured by my mother, a talented fashion designer who always emphasized the importance of skincare and cosmetic artistry in expressing one’s individuality. Growing up surrounded by her vibrant array of makeup and fashion, I often found myself spending enthralling hours experimenting with her lipsticks, eyeshadows, and other beauty products.
My journey into the beauty industry truly began when I ventured into modeling at just five years old. This early experience not only immersed me deeper into the world of aesthetics but also opened many doors for me. I was privileged to represent various brands, gaining firsthand insights into the industry and its intricacies. It was mesmerizing to see how beauty could evoke emotions and transform perceptions; each photoshoot was an exploration of creativity and expression.
A pivotal moment in my journey unfolded in 2010 when I won the prestigious title of Miss Nigeria UK. This accolade was not merely a personal triumph; it fueled my ambition to make a more significant, meaningful impact in the beauty realm. With this newfound recognition and a platform to voice my passion, I felt inspired to channel my experiences and insights into something extraordinary for others. I envisioned a brand that would echo my journey, embodying values of authenticity, inclusivity , my person struggle with acne and empowerment.
Few year down the line Dabota Cosmetics was born—a clean and minimalist makeup line meticulously crafted for sensitive and acne-prone skin. I am deeply committed to ensuring that beauty products not only enhance appearance but also care for the skin. Understanding the unique challenges faced by individuals with sensitive skin, I wanted to create a line that minimizes irritation while maximizing beauty. Dabota Cosmetics stands for empowerment, reminding individuals that beauty comes from within, and that the right products can help bring out that inner radiance.
In building Dabota Cosmetics, I focused on selecting high-quality ingredients that are gentle yet effective, prioritizing the importance of skincare in cosmetics. Each product was thoughtfully formulated with the needs of our customers at the forefront. I leveraged my personal experiences with skin sensitivity and the challenges of finding suitable products to develop a line that truly resonates with many. It was crucial for me to create a space where everyone feels welcome, understood, and celebrated—no matter their skin type or beauty preferences.
In addition to developing the product line, I have also dedicated my efforts to educating my audience about the significance of proper skincare and makeup application. I firmly believe in empowering individuals through knowledge, helping them understand their skin needs and how to embrace their unique beauty. Through workshops, social media engagement, and community outreach, I aim to foster conversations around beauty and self-acceptance, encouraging individuals to embrace their true selves without fear of judgment.
My journey, which began as a child playing with my mother’s makeup, has transformed into a fulfilling career dedicated to enhancing beauty and self-esteem in others. I take great pride in every product that bears the Dabota name, as each one is created with love, care, and a commitment to quality. My aspiration is to continue growing this brand, pushing boundaries, and innovating in ways that bring joy and confidence to those who use our products.
Can you share a pivotal moment that shaped your career as a beauty entrepreneur?
One of the most pivotal moments for me was when I realized I wanted to do more than just love beauty from the outside. I wanted to innovate and create a product line that merged my business skills with my passion for beauty. The launch of Dabota Cosmetics was essentially my declaration of independence in the beauty space, aiming to define my path rather than follow the crowd. That moment marked the start of a journey that was both daunting and exhilarating.
How has your background in financial economics influenced your business strategies in the beauty industry?
My background in business and finance has been incredibly beneficial for Dabota Cosmetics. Understanding numbers, market trends, and strategic planning allows me to make well-informed decisions for the brand. It enables me to manage our growth smartly and sustainably while ensuring we stay authentic to our clean, non-toxic ethos. Balancing financial acumen with a passion for beauty has been the recipe for success.
What challenges did you face while establishing your brand, and how did you overcome them?
The road to establishing Dabota Cosmetics wasn’t without its bumps. Like many entrepreneurs, I faced moments of self-doubt, especially when setbacks popped up. There were points when I felt bored and needed a new direction to channel my creativity and skills. However, I persevered, finding motivation in the idea that there’s a whole world waiting for high-quality, non-toxic makeup. Joining programs like Pallet to Profit helped me unlock new opportunities and refine my business, allowing me to elevate my brand on a global scale.
What do you think sets the beauty industry in Nigeria apart from other global markets?
The beauty industry in Nigeria is distinctively vibrant and deeply rooted in our cultural diversity. Unlike some global markets, we celebrate our uniqueness through beauty. Consumers are more aware and demanding of products that resonate with their skin tones and types, and as a local brand, we’re uniquely positioned to cater to those needs with an understanding that transcends trends.
How do you ensure that your products cater to the diverse skin tones and needs of your customers?
At Dabota Cosmetics, we prioritize creating inclusive products that cater to the needs of all skin types, especially sensitive and acne-prone skin. We engage directly with our customers, seek feedback, and conduct extensive research on diverse skin tones. This drive ensures our offerings resonate with everyone—particularly those who often feel overlooked in the beauty space.
What exciting new products or innovations can we expect from Dabota Cosmetics in the near future?
Exciting things are on the horizon! We’re looking to launch new lines that incorporate even more natural ingredients and sustainable practices. Given our commitment to clean beauty, we want to highlight products that are not only effective but also kind to the environment. I’m thrilled about what’s coming and can’t wait to share it all with our wonderful community!
How do you keep up with trends in the beauty industry while staying true to your brand’s identity?
I stay in tune with trends by constantly researching, attending industry events, and engaging with our community through social media. However, it’s crucial to filter those trends through the lens of our brand’s core values of cleanliness and minimalism. I make sure that any trends we adopt align with our mission of providing high-quality, non-toxic products without compromising on efficacy.
Who are your role models or inspirations, and how have they shaped your journey?
I draw inspiration from strong female leaders and entrepreneurs, especially women who have pioneered their own paths in the beauty industry. Their resilience and innovative spirit resonate with me and motivate me to push boundaries.
Particularly my mentor Madam Eryca Freemantle whose extraordinary influence has help me shaped my career path in the beauty industry. She has an exceptional talent for recognizing and fostering potential and has paved the way for many.
These women of valor remind me that staying true to oneself can lead to authenticity in business, which is so important today.
What is your perspective on the evolving beauty standards and inclusivity in the industry?
The evolving beauty standards and the push for inclusivity are refreshing and necessary. They reflect a widespread recognition that beauty isn’t one-size-fits-all. At Dabota Cosmetics, we wholeheartedly embrace this change. Our aim is to contribute to that evolution by promoting products that celebrate every individual’s unique beauty, encouraging everyone to feel confident in their skin.
How do you see the future of the beauty industry in Nigeria and globally?
The future of the beauty industry in Nigeria is full of potential! As local brands gain more recognition and consumers become more conscious about what they use on their skin, I see a rising demand for clean, effective products. Globally, the trend toward sustainability and authenticity will continue to shape the industry, paving the way for brands that align with these values—Dabota Cosmetics included.
You were announced as one of the new cast for the coming third season of The Real Housewives of Lagos, what inspired you to join the show, and what can viewers expect from you?
Joining The Real Housewives of Lagos was inspired by a desire to showcase the beauty and dynamism of Lagos, as well as share my journey as a beauty entrepreneur. Viewers can expect authenticity and a glimpse into my professional life, mingled with personal moments that highlight the joys and challenges of balancing motherhood, business, friendship and life in general .
What inspired you to write From Likes to Launch, and how do you think the book addresses the unique challenges Nigerian and African entrepreneurs face?
I wrote From Likes to Launch to share insights from my journey and to support aspiring entrepreneurs who face unique challenges in Nigeria and Africa. The book addresses everything from accessing funding to crafting a compelling narrative, all while navigating an evolving landscape. I wanted to create a resource that reflects our reality while offering practical guidance.
What is the biggest lesson you’ve learned from your journey in the beauty industry?
The biggest lesson I’ve learned is the power of resilience and authenticity. There will always be ups and downs, but believing in your vision and staying true to your values will guide you through. Dabota Cosmetics stands as a testament to that; it’s proof that with passion, innovation, and a commitment to quality, you can carve out your own space in this ever-evolving industry.
